Electric

THE WORLD'S GREATEST INDEPENDENTLY OWNED SUNGLASS BRAND

Designed in California. Made in Italy of the highest possible quality, because we can. Since 2000.

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Sale

Electric EGX

$49.00 $120.00

Electric EGX Goggles Making a good thing even better, the EGX is the first cylindrical goggle with press seal technology. Using the same silhouette as the EGV, plus the press...

Electric EGX

$49.00
$120.00
Sale

Electric EGB2S Goggles Multiple Colors New

$39.98 $140.00

Electric EGB2S The EGB2S is a re-engineered spherical version of our EGB2 with enhanced fit characteristics. This goggle is geared for the all mountain snowboarder/skier whether they are chasing backcountry...
Sale

Electric Low Note Sunglasses

$24.95 $140.00

Electric Low Note Sunglasses Electric sunglasses are designed for cool, casual wear all year 'round. For those who want to add an edge to their style, they\xCDre the perfect fit...
Sale

Electric Swingarm Sunglasses

$29.00 $80.00

Roll with the punches in the new Hardknox, an edgy twist on legendary style. Pristine lines, classic temples and scalloped arms blend together to create a frame that is distinguished...
Sale

Electric Danger Cat Women's Sunglasses

$53.95 $120.00

Nude Tort/Ohm Grey Gold Chrome

Electric Danger Cat Women’s Sunglasses All the teeth of the Danger Cat LX, tamed for a more low profile look-the Danger Cat. -FRAME: 6 base mold injected Grilamid frame with...
Sale

Electric Black Top Sunglasses

$44.95 $100.00

Electric Black Top Sunglasses Big on first impression, perfect on fit and comfort, the Black Top was designed with urban methodology in mind. Linear design elements and boxy accents emphasize...

Electric FW01 Watch

$175.00

The Electric FWO1 Watch is a modern take on classic field watch inspiration, a real daily driver for the geographically curious. Details and textures that reflect innovations found in today?s...

Electric FW01 Watch

From $175.00 - $200.00
Sale

Electric RIP Rock Sunglasses

$26.25 $80.00

Electric RIP Rock SunglassesUnisex Design100% UV Protection98% Blue Light Protection6 Base Melanin Infused Polycarbonate Lens6 Base Mold Injected Grilamid Frame5 Barrel HingeCalifornia Design. Hand Crafted In Italy
Sale

Electric Knoxville Sunglasses

$44.95 $100.00

<br>Roll with the punches in the new Hardknox, an edgy twist on legendary style. Pristine lines, classic temples and scalloped arms blend together to create a frame that is distinguished...
Sale

Electric Reprise Sunglasses

$67.95 $150.00

Matte Black/Ohm Grey

Electric Reprise SunglassesThis round frame has just the right edge. The timeless appeal of the Reprise is a nod to fashion icons past and present. -FRAME: 6 base Mazzucchelli Acetate...
Sale

Electric Txoko Sunglasses

$89.95 $200.00

Electric Txoco SunglassesUncompromising in attitude, Txoko and Craig Anderson transcend time and trend through a seldom-found individuality & heightened sense for unrivaled quality. -FRAME: 6 base Mazzucchelli Acetate frame with...
Sale

Electric 40Five Women's Sunglasses

$29.95 $175.00

The Electric 40Five Sunglasses Rooted in the distinct aesthetic of the 60’s and refined for the modern individual - the unmistakable 40Five.Electric’s Optics of OHM focus primarily on clarity and...
Sale

Electric EG.5S Goggles Disorganize Bronze Silver Chrome

$90.00 $120.00

N/A

EG.5s, like its older brother EG1s, has\x92_a spherical lens that opens up your perspective. Don\x92\xABt let the smaller frame fool you; big things come in small packages.\x92_ -Ergonomic Frame Design...
Sale

Electric EG.5S Goggles Iikka Backstrom Bronze Silver Chrome

$75.00 $130.00

N/A

EG.5s, like its older brother EG1s, has\x92_a spherical lens that opens up your perspective. Don\x92\xABt let the smaller frame fool you; big things come in small packages.\x92_ -Ergonomic Frame Design...
Sale

Electric EG1 Goggles Brick Bronze Blue Chrome + Bonus Lens

$60.00 $100.00

N/A

Electric EG1 Goggles EG1 has been a standard since its debut. With several tune ups through the years it is still used by the top pros. Designed by Kip Arnette...
Sale

Electric EG3 Replacement Lens Multi Color New

$23.98 $60.00

Electric EG3 Replacement Lens Electric has set the standard in premium goggle optics. Our lenses are produced using the finest raw materials and manufacturing techniques. All spherical lenses are mold...
Sale

Electric EG3.5 Goggles

$110.00 $160.00

Electric EG3.5 Goggles Simple - Sealed - Solid. The EG3.5 carries over all of the ground breaking tech features of the EG3 sized down to fit a smaller face. The...

Electric EG3.5 Goggles

$110.00
$160.00

Electric EG3.5 Goggles Replacement Lens

$60.00

Electric EG3.5 Replacement LensELECTRIC has a lens for every occasion. With ten different flavors and multiple tint/chrome options, these lenses cover the full spectrum, let ELECTRIC enrich your vision, whatever...
Sale

Electric EGV Goggles

$31.98 $100.00

Electric EGV The EGV is our new cylindrical product for the avid all mountain or park/street rider. This wide frame has a classic retro look, but with a re-engineered modern...

Electric EGV Goggles

$31.98
$100.00

Electric EGV.K Goggles Youth Multiple Colors New

$40.00

Electric EGV.K Youth GogglesThe kids are all right. Our EGV.K is a scaled down version of the classic EGV, made specifically to fit your grom's face. With a featured G....

Electric EGX Goggles Replacement Lens Multiple Colors New

$60.00

Electric EGX Replacement LensELECTRIC has a lens for every occasion. With ten different flavors and multiple tint/chrome options, these lenses cover the full spectrum, let ELECTRIC enrich your vision, whatever...

Electric Electrolite Goggles

$140.00

Introducing the Electrolite, the most innovative goggle the market has ever seen. A 100% EVA frame makes it the lightest goggle we have ever made. But we didn't stop at...

Electric Electrolite Goggles

From $140.00 - $160.00

Electric Fade Men's Sunglasses

$160.00

Electric Fade Sunglasses Optimal coverage, minimum weight. The Fade is a streamlined frame allowing you to go faster and harder on the most demanding paths you take. FRAME: 6 base...

Electric Fade Men's Sunglasses

From $160.00 - $240.00
Sale

Electric FW02 Watch

$93.75 $300.00

The Electric FW02 Watch A heavy duty timepiece for the casual trekker, the FW02 incorporates sophisticated construction techniques & functional details with time proven classic aesthetics.

Electric FW02 Watch

$93.75
$300.00
Sale

Electric Knoxville S Sunglasses

$62.95 $120.00

The Electric Knoxville S SunglassesFew things are truly classic. Our bestselling Knoxville frame has been given a sport upgrade. Bringing you a lightweight frame you will barely feel but is...
Sale

Electric Rig Goggles

$56.00 $160.00

Electric RIG With the debut of the Electric helmet line comes the introduction of The Rig. Designed for seamless goggle-to-helmet compatibility, The Rig evenly re-distributes temple pressure caused by helmet/goggle...

Electric Rig Goggles

$56.00
$160.00

Electric Swingarm S

$100.00

The Electric Swingarm S SunglassesPurpose built and foundational. The Swingarm-S expands the iconic model while maintaining uncompromised fit and function. Electric’s S-Line products are a mash-up of our most popular...
Sale

Electric Watts Sunglasses

$29.95 $100.00

Electric Watts Movember SunglassesUnisex Design100% UV Protection98% Blue Light Protection6 Base Melanin Infused Polycarbonate Lens6 Base Mold Injected Grilamid Frame5 Barrel HingeCalifornia Design. Hand Crafted In Italy
Sale

Electric Mainstay Sunglasses

$39.95 $100.00

The Electric sunglasses collection for this season calls for a large dose of style. You can choose from a wide range of colors, but a fashion crowd favorite is this...
Sale

Electric Charge XL Sunglasses

$40.95 $90.00

Admit it, size does matter. That's why we went in for an enlargement and produced the Charge XL. Don't get all weirded out, we're talking about sunglasses here. Seriously though,...
Sale

Electric Bengal Sunglasses

$29.95 $100.00

Electric Bengal Sunglasses The Bengal is a universal frame with appeal that transcends not only genders, but generations.
Sale

Electric Leadbelly Sunglasses

$89.95 $200.00

Electric Leadbelly SunglassesThe Leadbelly’s smooth lines and raspy edge riff on a more soulful time. - RAME: 6 base Mazzucchelli Acetate frame with custom machined 3 barrel hinge and heat...
Sale

Electric Leadfoot Sunglasses

$44.95 $100.00

Electric Leadfoot SunglassesHit the road with nowhere to go. Troubles past, horizons ahead, put the pedal to the floor in the Leadfoot. -FRAME: 6 Base Mold Injected Grilamid Frame with...
Sale

Electric Mudslinger Men's Sunglasses

$35.95 $80.00

Unisex Design100% UV Protection98% Blue Light Protection6 Base Melanin Infused Polycarbonate Lens6 Base Mold Injected Grilamid Frame3 Barrel HingeCalifornia Design. Hand Crafted In Italy
Sale

Electric Outline Sunglasses

$53.95 $120.00

Electric Outline SunglassesA staple piece in your quiver, designed with Kelly Slater. The Outline’s ultra light, sustainable, materials push the limits of construction with ultimate coverage and make for the...

Electric Charger 2018 Goggles

$84.95

Electric Charger GogglesClassic styling with an organic silhouette, the Charger creates the perfect compliment to the stern, vintage lines of the EGV. For the powder chasing soul in all of...

Electric Charger XL 2018 Goggles

$84.95

Electric Charger XL GogglesClassic styling with an organic silhouette, the Charger XL creates the perfect compliment to the stern, vintage lines of the EGV. For the powder chasing soul in...

Electric EG2 2018 Goggles

$139.95

Electric EG2 GogglesEG2 is the first goggle that gives you more of what you need: sight. Less frame and an oversized lens allows you superior peripheral vision. A step forward...

Electric EG2 2018 Goggles

From $139.95 - $159.95

Electric EG2.5 2018 Goggles

$119.95

Electric EG2.5 GogglesMore suited for smaller mugs, the EG2.5 doesn't compromise any of the features of its big brother the EG2; possibly the clearest, widest field of vision goggle ever...

Electric EG2.5 2018 Goggles

From $119.95 - $159.95

Electric EG3 2018 Goggles

$199.95

Electric EG3 GogglesBuilt upon the innovation found in the original oversized goggle, the EG3 features the ELECTRIC Press Seal System, ensuring an airtight lens to frame seal. Engineered with industry...

Electric EG3 2018 Goggles

From $199.95 - $219.95

Electric EG3.5 2018 Goggles

$199.95

Electric EG3.5 GogglesSimple - Sealed - Solid. The EG3.5 carries over all of the ground breaking tech features of the EG3 sized down to fit a smaller face. The slightly...

Electric EG3.5 2018 Goggles

From $199.95 - $219.95

Electric EGX 2018 Goggles

$179.95

Electric EGX GogglesMaking a good thing even better, the EGX is the first cylindrical goggle with press seal technology. Using the same silhouette as the EGV, plus the press seal...

Electric EGX 2018 Goggles

From $179.95 - $199.95

Electric Electrolite 2018 Goggles

$129.95

Electric Electrolite GogglesIntroducing the Electrolite, the most innovative goggle the market has ever seen. A 100% EVA frame makes it the lightest goggle we have ever made. But we didn’t...